It all started with the birth of a 10 pound baby boy in the basement of my childhood home. I had no idea how profound the birth of my nephew would be and how it would change my life. Looking back I am beyond thankful that my sister is the “crunchy/granola” woman that she is because that simple little home birth opened doors for me that I had never expected to open, in fact I didn’t even know that they existed.
I had been a fitness trainer for years and I loved every second of it. I would get up at 5am, teach two early morning boot-camps on the beach and ride my bike to ‘my day job’. It was pure joy and a nice helping of exhaustion sprinkled in there. Teaching fitness was in my bones and I wanted to grow my fitness business large enough so that I could leave my day job and teach full time.
Why specialize in pre/postnatal fitness?
When that little guy was born, it was like a lightbulb went off in my head. I had been helping my sister maintain and modify her fitness level throughout her pregnancy and had spent the better part of 9 months doing as much research as I possibly could about pregnancy and birth. I needed to know more, I needed to know everything I could, I needed to specialize in pre/postnatal fitness, I could just feel it!
Fast forward a decade and here I am. A birth doula, birth doula trainer, pre/postnatal fitness specialist and co-owner of Baby & Me Fitness. In hindsight, I can now see that my intense desire to create a speciality in my business has a name. It is actually called ‘niching’ and it is a hell-of-a good business move! At first it seemed scary; would I be hurting my business by narrowing down who I would work with? Would I lose clients?
Turns out the opposite was true. Creating a specialty made it easier for me to connect with my clients, made it easier for them to find me, and made it easier for them to find exactly what they were looking for. I became an expert in pre/postnatal fitness and the word spread like wildfire. ‘Oh, you’re expecting? You gotta try Natasha’s class!’. And finally, I was able to quit my day job!
How do you get certified?
I’ll be the first to admit that there are so many (maybe too many) options when it comes to fitness certifications and it can be such a challenge to decide who to put your trust in. After my nephew was born I searched high and low for the best pre/postnatal available and finally landed on Baby & Me Fitness. At the time they had been around for 20 years, they were the first pre/postnatal fitness company in Canada and they truly SPECIALIZED. Pre/postnatal fitness was what they did, they lived and breathed it, and you could feel it.
Baby & Me Fitness also shared the same values as me and our alignment was a huge selling feature for me. Their mission was to create support and community for women about to go through this incredible change; pregnancy and birth! A place for new mothers to get out meet other new mothers, to do something good for themselves and their babies. To be healthy, to be heard, to find their tribe!
I wanted to be a part of that!
There are certifications out there that offer pre/postnatal fitness, as well as just about every speciality you can think of. Even my own certifying body offered pre/postnatal fitness but I wanted to be trained by those who truly specialize, those who have dedicated years to working, researching, and caring for this population. I needed their experience and their stories and I needed to be with people who were as passionate as I am!
Baby & Me Pre/postnatal Fitness Certification
Baby & Me Fitness first opened its doors in 1987, and at the time their existence was a revolution.
Stroller fitness? What the heck is that?
Prenatal yoga? What?
Now it’s 2016 and women maintaining their fitness throughout their pregnancy is the norm. Prenatal yoga is the next thing you sign up for after you pee on a stick and see those 2 lines. Pre/postnatal certifications are everywhere now too – and Baby & Me Fitness is still going strong!
Baby & Me Fitness still lives and breathes pregnancy birth and postpartum, creating support and community. In 2013, my business partner, Bianca Sprague and I bought it to add to our pregnancy and postnatal business, bebo mia inc. We still dedicate our time to creating the most up-to-date/evidence based certification for trainers who want to specialize in this amazing field and become the expert that everyone talks about.
If you are interested in taking your fitness business to the next level and you love everything to do with baby bumps and birth then you should join the Baby & Me Fitness community and get yourself certified as a pre/postnatal fitness trainer. The program is all online so you can go at your own pace, you will have us and nearly 30 years of experience to support you as you learn!
It was the best decision I ever made!