This is not a blog about generating more blog posts, or even social media, however, if you have a fitness business you probably think about these topics a lot!
Yes, blogs and social media are fabulous ways to connect with potential clients, but time and time again fitness professionals come to us frustrated with creating content, only to get nowhere when it comes to engagement and community building.
How to NOT post on social media:
There is actually a very simple way to turn this around and it comes down to the 80/20 rule! Just as wellness pros talk about the 80/20 rule with nutrition, we like to talk about the 80/20 rule with social media.
What most business owners do is spend 80% of their time creating/writing their content, only to post it once and watch it die a quick and unloved social media death.
What you really should be doing is creating 20% of the time and posting, sharing, commenting and repeating 80% of the time. You need to be spending more time getting yourself out there and creating the visibility that is so important for generating business.
That’s great, but what does this have to do with Fitness Directories?!
A whole lot, let us paint a picture for you.
You become a fitness/personal trainer. You get certified, you build a beautiful website, you create your social media platforms, you get more certifications, you attend more conferences. All of that is fabulous, and let’s face it, part of the fun, but much of your effort is going towards preparing and perfecting the business, rather than putting the business in front of the people who need it. Again, you are missing that VISIBILITY piece that is so important.
You could be the best trainer, have the best branding, be the most prepared and if you are not getting your business out there, none of that matters.
That’s where directories fit in!
Whenever your website is linked on any high traffic site, like a directory, your SEO (Search Engine Optimization) is improved. What does this mean? It means that you rank higher in Google searches, which is a very important step when increasing the visibility of your business. Your goal should be to get your business listed on the first page of Google so when someone searches prenatal or postnatal fitness in your area, you show up! Getting yourself listed on directories will help you reach this goal.
Our advice to many new business owners is to get your business name/website/contact on every directory you can find. If you are not already listed on Google, Yelp, and Bing (yes, Bing!) you are missing out…big time!
You are also going to want to jump on some industry specific directories like we have listed below:
The Top 7 Fitness Specific Directories
This is a great place to be if you offer yoga in your business. It is free and links to all of your social media channels and your website. You can also list workshops, retreats and job opportunities. Downside? It is only available in Canada.
2. IDEA Fit – http://www.ideafit.com/fitnessconnect
IDEA is a large directory dedicated to inspire the world of fitness, we love that! The directory gives you the opportunity to list your specialty and clients have an opportunity to rate you!
The one problem? The directory does not link to your website which does not help much with your SEO.
3. BAM Pre/Postnatal Fitness Directory – http://babyandmefitness.com/fitness-trainers/
This directory is perfect because it is niched for pre & postnatal fitness specifically. Clients can search for you based on your specialty and your location, plus they can give your amazing classes or sessions 5 stars which also helps your Google ranking. You can choose a free listing or you can pay to make your listing stand out by having the option to customize your listing, making it as beautiful and appealing as possible.
One of the most unique aspects of the Baby & Me Fitness directory is the focus on creating content to drive pregnant women and new mothers to the website and mailing lists, sending more potential clients your way.
4. Certified Personal Trainers Network – http://www.cptn.com/Find/find_trainer.asp
This is a very large directory and certifying body that spans throughout Canada. There is a $70 membership fee but If you are CPTN certified and already a member you can be sure that your profile is up here. You can also post jobs and find training facilities for rent in your area.
5. Precision Nutrition Coach Directory – http://www.precisionnutrition.com/fitness-pros-directory
This is another large directory that spans the globe but you do need to be a PN coach to get on it. It is a free directory which is great, but the search capabilities could be refined. Currently you are able to search in your city/province and the fitness professionals are listed in alphabetical order. What does this mean? Unless your name starts with ‘A’, people probably will not search the pages of lists to find you. It also makes it challenging to find a specific trainer if a client wants to search by name because they have to scroll through the alphabetized lists to find the specific person they are looking for.
6. FitnessTrainer – http://fitnesstrainer.com/
Specific to Personal Trainers in the US, this directory is very sleek in design and easy to search by location. It is a wonderful tool for potential clients but as a professional you will be working under the FitnessTrainer umbrella, which means booking/payments run through the site.
7. Fitness TO – http://www.fitness-to.com/
This directory is for Fitness Pros and Yoga Instructors local to Toronto. Not only is this directory up-to-date both in its appearance and search capabilities, it includes most social media platforms as well as blogs and videos. Plus it shows you the weather!
Once you have your business listed on a few directories, be sure to keep a close eye on your Google analytics. If you don’t have your website registered with Google analytics yet you can do so here. This is the best way to keep track of which directories are sending traffic your way!
If you have any questions please do not hesitate to email us, we can help get you and your business set up on the right directory!